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How Data Science Is Transforming Fashion Resale with Ankur Uttam of Poshmark
Published on:
3/1/2025
How Data Science Is Transforming Fashion Resale with Ankur Uttam of Poshmark
Summary
Ankur Uttam, VP, Data Science and Analytics at Poshmark, discusses how the company uses data to innovate new e-commerce experiences. He explains how live shopping features like “Posh Party LIVE” and “Share Shows” create interactive, community-centered experiences, allowing users to buy and sell through real-time auctions and shared closets. Poshmark also integrates AI to personalize experiences, tailoring notifications and communications to user habits to enhance satisfaction and streamline engagement.
What can you expect here:
(02:24) Poshmark’s strategic focus is on live shopping.
(03:22) “Posh Party LIVE” fosters community-driven selling.
(04:09) Poshmark’s "Share Shows" enable collaborative selling.
(10:09) Poshmark’s “prioritized last touch” approach to channel attribution.
(12:00) Successful attribution models are validated by results that align with predicted outcomes.
(16:30) Cohort analysis shapes geo-specific marketing insights.
(24:33) AI supports user engagement through personalized recommendations.
(25:33) AI customizes the timing of notifications, tailoring communication to user habits.
(27:15) Strategic thinking and curiosity are vital skills that AI tools can’t replace.
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