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Transform Your Marketing Strategies To Fit New Cultures. Instantly. with Brian Crandall of Hurom America
Published on:
3/2/2025
Transform Your Marketing Strategies To Fit New Cultures. Instantly. with Brian Crandall of Hurom America
Summary
On today’s episode, we welcome Brian Crandall, Director of Marketing of Hurom America.
Brian highlights the cultural and marketing contrasts between Korea and North America, drawing from his extensive experience living in Korea. He sheds light on the unique consumer behaviors, media consumption patterns and the evolution of digital services that set Korea apart.
What can you expect here:
(01:35) Koreans excel at reading social cues, unlike the more expressive Americans.
(04:10) Offline shopping thrives in Korea, with department stores offering exceptional service.
(06:34) Live shopping is popular in Asia but hasn’t caught on in North America.
(07:51) Exposure to diverse cultures shifts perspectives on marketing and consumer behavior.
(12:04) Korean media consumption includes traditional TV and advanced mobile usage.
(15:05) Korea’s unique digital landscape features platforms like Naver and Kakao.
(18:12) Korean brands, especially in the beauty and automotive sectors, are gaining global recognition.
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David is joined by the renowned music critic and industry expert Antuan Fontanto, who offers his unique perspective on the trends, triumphs, and surprises that shaped the world of music this year. Together, they break down the moments that left us speechless, the songs that became anthems, and the artists who pushed the boundaries of creativity.
